About Shift F7 Content
Shift F7 Content is a Brisbane copywriting firm headed by writer Lisa Brewster.
Shift F7 is about finding the right words at the right time
Shift F7 Content is an Australian copywriting and content marketing firm based in Brisbane. Offering much more than just ‘wordsmithing’ and more than throwing in keywords. Working with Shift F7 Content is a process of understanding your business strengths and your goals on a deeper level. Then offering insights and execution to create a digital foundation primed for success.
Founder Lisa Brewster began freelancing in 2010, and started Shift F7 Content in 2014. Over that time Shift F7 has helped empower a whole range of Australian businesses, big and small towards more confidence, clarity and growth.
”I’m interested in deeply understanding the connection between you and your customer, and honouring it in your strategy and on the page.”
I’m Lisa Brewster
Hi there! I’m Lisa Brewster, a writer, copywriter, and content specialist. What inspires me immensely as a writer, is the ability to tell a story that improves lives, effects change, and inspires growth. I feel so privileged to write every day for a living, and especially to work with incredible people who are out there changing lives and chasing dreams. One program, one patient, or one bite at a time!
My story
It sounds cliche, but I wanted to be a writer ever since I got my first poem published in Jabberwocky Magazine in 1983. So when I left school, I started out with ambitions of being a journalist. However, graduating Uni in the middle of a recession meant jobs in the industry were few and far between. Those diminished opportunities were actually a blessing in disguise. I got a job in real estate, and rather than it being a filler position, I worked there for the next ten years! First in marketing and assisting, then in sales, and finally, as a trainer. I learned so much about business and people that I still value and utilise to this day.
Along came the internet
While on maternity leave with my second child, a friend asked me to write some articles for her website. It was 2010, and websites had gone from ‘nice to have’ to a crucial business tool. While writing, an old familiar feeling came over me. A feeling that I was right where I needed to be. An inner ‘yes’ that I still get to this day. And while there have been some hefty changes in the digital landscape since that time, what remains is the emphasis on good writing. And that’s great for me! I feel privileged to have spent over a decade working for a great number of other people who get that inner ‘yes’ with the work that they do.
But enough about me…what do you need in a copywriter and strategist?
Easy to work with
Do you need this whole “hire a copywriter/content writer/strategist” thing to go smoothly and easily? I have perfected my processes to make it easy to get what you need finished with as minimal disruption as possible. From my brief right through to revisions, I have proven processes to support your goals.
Experienced
Are you looking for someone who has the depth of experience needed to do a stellar job? Someone who’s been around the block a bit and has expertise that you can benefit from? I offer you over a decade in the field. Providing more than just words, but the big picture stuff that gives you insight into your business.
Some spark
Underpinning my business is a bit of storytelling magic. It’s the muse, the zone, the flow or whatever you want to call it. I activate it, it works through me, and the writing is better. (Yes, I know this is a bit woo woo). The end result for you is clear, authentic, transformational messages for you and your ideal client.
Caring
My special gift, is to really take the time to understand you. What makes you special and who you are trying to serve. To uncover the heart and soul of your business. To shine a light on why the world needs to know you and what you do. My goal is to make this transaction better value for money than you could imagine.
People person
It may be hard for you to imagine that I can take what’s in your head and transfer it into something that moves others. What’s crucial here, is knowing people as much as knowing how to write well. That’s the secret sauce, to approach writing with curiosity, a sense of fun. Focusing on the human you’re trying to reach.
A marketing brain
It’s handy for you if your writer is also open and curious about the ever-evolving marketing puzzle and how their writing fits into it. I am passionate about the entire process from design to execution. This means I can make it easier to work with experts in these fields. It also makes me a great person to get advice from.
Hey, you’re still here?
Well don’t be a lurker. Jump on the phone, or fill in a form! I’d love to know how we can become friends and colleagues.
ABOUT
Shift F7 Content is headed by Lisa Brewster and provides content and copywriting services in Brisbane and across Australia.
Shift F7 Content acknowledges the Traditional Custodians of the land on which this business operates, the Turrbal people. I recognise that sovereignty was never ceded, and pay my respects to Elders past, present and emerging.