Email Copywriting and Marketing Strategy

There is no other marketing platform which has stayed as predictable as email. It has so much power, and can do so much good.  So investing in good email copywriting is always a good idea.

The best email copywriter will produce emails your customers look forward to opening. Great emails should be thoughtful, personal, authentic. And provide lots of value. They’re a relationship (and hopefully a friendship) forged one email, one subject line, one click at a time.

We don’t sacrifice the conversational tone for grammatical correctness. Or through a hardline sales tactic. You’re just getting to know one another. You don’t want to come across all needy, or pushy. What about them? What do they want or need? How can they come to know, like and trust you?

email copywriting and marketing strategy

The best email copywriting builds strong relationships

It’s important for your copywriter to understand you and your audience completely before diving into emails.

It’s got to sound like you and like them.

We are looking to make connections and in order to do that, your writer needs to channel your personality and your messages. It also helps if your copywriter understands your target market and the type of relationship you are trying to create with your customer.

So what kind of emails do you write?

I write conversational emails for the following parameters. If you’re not sure what these mean, or what you need for your business, don’t hesitate to reach out and ask. I can help you determine a great email marketing strategy that works for you.

  • Welcome email series
  • Nurture sequence
  • Follow-up sequences
  • Re-engagement email sequence
  • Event emails

Let’s chat about your email needs

I can offer you some advice, or put together some ideas that can help you really connect with your right people.