Health and Wellness Copywriting
Inspirational copywriting for health and wellness marketing
Is your passion to help your patients or customers live a healthier, more vital life? Then let’s find the right words to help you do it. Writing for wellness means writing for connection and inspiration. Writing for wellness as I see it, is writing with heart and soul, no matter whether you are a medical practitioner or a natural health practitioner. If your goal is to provide solutions for whole-person wellness, then I am the perfect writer and marketing partner to help you reach more of your right people. I have deep experience in helping practitioners find the right words to ensure their messages cut through the noise, and build a community.
You might need a new website, a sales page for your course, an email series, or a suite of thought leadership articles around your topic of expertise. I can provide years of experience in writing thoughtful and interesting copy which resonates, inspires and also complies with your obligations as a health practitioner.
Copywriting for wellness websites
Are you ready to launch a new practice, and need a website? Or perhaps your old one needs some TLC? You didn’t get into this caring field to end up with a robotic, dry and lifeless website!
Get the right words to communicate what your practice means to you, and most importantly, what it means for them. A wellness website needs a strong about page, a clear home page, and a comprehensive explanation of your services. You may also offer a suite of programs or services which require careful explanation.
I can help define the architecture of your website, as well as provide design-ready copy which you can be proud of. In addition to comprehensive stand-alone sales pages written around the core principles of direct response copywriting.
If your practice needs to work hard to get you found in Google, then SEO (search engine optimisation) needs to be a strong consideration within the copywriting process. I have years of SEO copywriting experience specifically for health and wellness practitioners and brands. You might need to stand out in your local pack. Or your programs and services may go out to a national or international audience. I can ensure your copy hits some benchmarks for Google’s algorithm. I can also help research a wider content strategy to build momentum around your industry’s keywords and close the gap on competitors.
Do you have a complex product or service which people need to take time to consider? Or maybe you need to build trust and authority in your field? If you need to provide information to help your right clients or patients find you and buy from you, then content marketing can be beneficial. But how do you do that regularly when you are up to your neck in clinic hours? Or perhaps you have time on your hands, but need to make sense of the marketing maze? I can help you communicate regularly and effectively by developing a cohesive website, social and email communication strategy.
What else do you write?
- Email updates and newsletters
- Long-form feature articles
- Guest post ghostwriting
- Event copywriting
“Lisa has supported our business from inception and through its various phases of growth, always providing us with professional, beautiful and accurate content and design that reflects exactly who we are and the messages we want to get across. Lisa has a wonderful ability to listen and understand our business, and translate this into technical and marketing content that conveys our products and services in terms that resonate with clients. We could not ask for a better content creator and highly recommend Lisa!”
Elzette Harper, Return to Health
Work with me
Done for you copywriting services
Do you need a professional and experienced health and wellness copywriter to elevate your copy? I offer a range of ways you can engage my services to get persuasive, inspirational and educational copy. I can offer sales pages, articles, website pages and email sequences in single, bulk and package options. Let’s chat about how we can tailor something to suit your needs perfectly.
Strategy sessions for DIY copy and content
Do you need some help planning out your content, but want to tackle the writing yourself? I can offer content strategy, editorial calendar and copywriting training sessions and reviews via Zoom. Get started on the right foot with your own content production. Learn the tips and tricks to make your copy visible, engaging and transformational.
Not sure? Start with a health check!
If your copy doesn’t seem to be helping you reach your goals maybe you need a check up! I can review your website, emails, funnel or collateral, let you know what’s great and not-so-great. From there I can provide recommendations for improvement.