WEBSITE CONTENT WRITER
Words that shift hearts and minds
I’m a website content writer and strategist helping you amplify your voice.
You care a lot. About the people you serve, the outcomes you create, and the world you’re contributing to. Right now, you’re here because you realise one key aspect to reaching more people online and ultimately changing more lives. That’s the quality of your words. Shift F7 Content is headed by Lisa Brewster, a website content writer based in Brisbane, Australia. Since 2014, Shift F7 Content has been helping people like you hone your messages, attract the right audience and build strong, lasting connections.
A website-first approach
A website content writer is often called or website copywriter, or sometimes a content marketer. Or even a blogger. Truthfully, I am all of these and more. What differentiates me from many copywriters and marketers, is my focus on the strategy and execution of your website content. For me, that’s the fulcrum that your marketing swings from. Why? Because it’s a place that you always own. Where your brand’s messages can live, ready to resonate with the right people. My process incorporates the following four key aspects:
Digital & Content Strategy
Understanding your customer, their journey and how best to attract, retain and convert.
Website Copywriting
At each stage of the customer journey, deliver the right copy at the right time.
Email Copywriting
Email goes hand-in-hand with website content, for meaningful relationships.
Content marketing
Creating and sharing valuable, relevant and consistent audience-building content.
Who do I help?
I have been a freelance writer since 2010. Over more than a decade, I have written for lots of different companies in a variety of industries across Australia, chiefly in Brisbane. I’ve worked alongside large organisations through to passionate solopreneurs offering words, marketing, strategy, and general business cheerleading. While I can write about almost anything, I have experience in executing a wider digital marketing strategy for businesses in:
- health and wellness (practitioners and organisations),
- food
- personal development
- and creative industries.
I write in conversational tones, with your audience in mind, always. When creating your copy, we’ll dig for not only the facts that they need to make decisions, but the emotional resonance that is key to changing minds and hearts.
Let’s get visible!
Anyone with a website can benefit from more organic traffic (that’s eyeballs on your website that you didn’t pay advertising costs to acquire). So even if the thought of being “out there” makes you cringe, you wanna get visible. On top of that though, visibility is about the right visitors, there for the right reasons, connecting with your website in the right way. So while you’re humming the late great Olivia, let me show you how this website content writer can help your body of work talk to your ideal client.
Two-way vision
I offer you the opportunity to see both inside and outside of your business with clarity. To understand what makes your brand unique, special and needed. While also understanding who your audience is and what they want or need from you. Then transferring both of those visions to the page. This is a really hard thing to do when you’re so immersed “in” your industry. An outsider’s perspective can be invaluable to positioning your business the right way for the right people.
Built on a solid strategy
When it comes to content strategy, there is no magic bullet. It’s a thoughtful blueprint that we execute over time, just for your right clients. My content and website strategy begins with me getting to know your business on a deep level, and then understanding who you want to attract. It’s about planning for and creating a network of content that Google understands. While at the same time making stuff people actually want to read. Content that inspires action, and connection. This is, as they say, the mixture of art and science that can truly set your content apart.
Delivered with care
If you’ve read this far, then it’s probably not all about “traffic,” “leads,” or “conversions” for you. You may have heard those words before. Or maybe not. You probably know you need a website content writer who understands that stuff. But you probably also know you don’t want someone who puts all that ahead of everything else that is human, and good about your business. To the point where you don’t recognise yourself, your customer, or what you stand for on the page. So I won’t be writing sales copy that ‘tricks’ or ‘shames’ people into buying stuff. What I will be doing is helping you build strong platforms that you own. Using a voice that you recognise. And a content marketing schedule of powerful messages to support you.
Hire a website content writer and strategist to elevate your digital presence.
Some kind words
Articles on business, content and visibility
How To Create Content Regularly
Do you find it hard to create (or stick to) a consistent content marketing schedule for your business? The truth of it is, there are two aspects to learning how to create content regularly. One is learning how to do the things, the other is learning how to be the person that does them. And you can’t have the first one, without the second. Trust me, I’ve tried.
The To-Do List I’m Working On This Year
It’s not always right to launch into action mode in the New Year. Some of us need to change at a deeper level, before we change anything on the outside. Including me.
How to Overcome Competition in Business (Or Not!)
How to overcome competition in business - sounds like a weird topic to be discussing for a wellness business, doesn’t it? I mean, aren’t the caring fields meant to be more about collaboration than competition? Yes, of course. But why then, do you feel that kick in the...
ABOUT
Shift F7 Content is headed by Lisa Brewster and provides content and copywriting services in Brisbane and across Australia.
Shift F7 Content acknowledges the Traditional Custodians of the land on which this business operates, the Turrbal people. I recognise that sovereignty was never ceded, and pay my respects to Elders past, present and emerging.