Copywriting for Coaches
Shifting minds and hearts with copywriting for coaches, speakers and authors in the personal development field.
Do you believe that we are all here to collectively move humanity forward in our own special way? Your heart is called to help others transform. But who is helping you? When it comes to copywriting for coaches, your words really need to cut through and resonate. But putting yourself out there can be overwhelming. And just because you can help others get the clarity they need, doesn’t mean you have your own marketing stuff figured out.
I see you…and I’m here to help. I can wrangle all the moving parts to personal development copywriting. While all the time uncovering and holding near and dear those deeper messages you want to convey. For me first and foremost, that’s about listening deeply to you and uncovering the gold in your unique messages. Secondly, giving you the tools (internally and externally) to share your messages consistently.
Your people are looking for transformation
Underlying the story of you, is the story of them. How can you help your clients transform – in big and small ways? What is it about you that impacts people? If we can radiate that in your copy, we will attract the very people you mean to serve. You don’t need to please everyone, just a mighty community of your right people.
They need you to show up and show them the way
A big part of your success as a coach, mentor or guide is reaching out and making connections. It’s about putting aside fears and consistently showing up to help your people online. Being visible is a process. It is always made easier when there is someone in your corner, at a level to suit your needs. Whether it’s utilising my writing experience to tell the stories you can’t. Or as a support to help you unlock the writer and marketer within you. My approach to copywriting is often aligned with a coach or mentor. This is because we focus on the right mindset as much as ‘pretty words’ and clever techniques.
What kind of content does a coach or mentor need?
Depending on your suite of products or services, someone in the self-help or personal development space often has high content needs. Some of the pieces you might require include:
- Website copy
- Lead magnet
- Welcome email series
- Nurture email series
- Launch copywriting – sales page, lead magnet and email sequence
- Content marketing strategy
- Thought leadership articles
- Bonus content
Terminology aside, what does that look like in real language? You might need a new website which really communicates your value and explains your approach. Maybe that website needs to have a wonderful way to bring people into your email list and into your community. Maybe you need a warm and inspiring welcome email series so when they get there it feels like them. And along the way, a series which helps to give more inspiration to people who show interest in a particular type of product or service you provide.
If you are ready to launch a new product or service, you might need a compelling sales page. Or an effective email series to really make an impact in magnetising your product or course. Perhaps you need someone to strategise and roll out a robust content marketing calendar. One which allows you to consistently communicate the transformation you are looking to create for your right people.
How can a copywriter help me as a coach?
Done for You copywriting services
Traditionally, hiring a copywriter involves bringing someone into the fold to take care of all your messaging and communication for you. If this sounds like what you need, then it is important that the person you choose feels like the right fit, and can offer you plenty of experience. You need to trust that your brand is in the very best hands. It is personal after all. Hiring a great writer won’t be cheap. You need to give them the time to do their very best work. If you can do this, it will be worth it.
Want to see if we’ll be a good fit? Simply reach out to chat and get some more information.
DIY copywriting mentor
What about if you’re just starting out, or don’t have the funds to hire a copywriter right now? Or maybe you are dedicated to producing your own content? Well why not learn how to DIY your writing and content the right way? Get the help of a copywriting mentor to produce your work alongside you! This is a cost-effective way to nail your copywriting and get your personal development content off the ground. It will also help you to know how to outsource effectively if you need to do so in the future.
My content marketing course for coaches and creative entrepreneurs is launching early 2020. Register your interest now, and participate in my beta group.