Yesterday, I wasn’t at my desk writing copy. Yesterday, I was part of a much bigger story. A story we often shove under the carpet, hush to a whisper or validate or invalidate with a legal ruling as to what is “The Truth.” It’s a story about sexual violence recovery and our community.
Ever wondered why your competitors write a blog? A new copywriting client recently had an ‘aha’ moment, when we were discussing the benefits of writing a blog for his business. This is what I explained to my client about business blogging that changed his mind.