Do you find it hard to create (or stick to) a consistent content marketing schedule for your business? The truth of it is, there are two aspects to learning how to create content regularly. One is learning how to do the things, the other is learning how to be the person that does them. And you can’t have the first one, without the second. Trust me, I’ve tried.
Ever wondered why your competitors write a blog? A new copywriting client recently had an ‘aha’ moment, when we were discussing the benefits of writing a blog for his business. This is what I explained to my client about business blogging that changed his mind.