Don’t know what all the fuss is about with a business blog? Here’s 7 great ways a business blog is great for your business.
Ever wondered why your competitors write a blog? A new copywriting client recently had an ‘aha’ moment, when we were discussing the benefits of writing a blog for his business. This is probably a common misconception about blogging…
“I always wondered why our competitors had a blog. Tons of pictures and content would be put in there every week – I was thinking these guys are just wasting their time, no one’s commenting on it. What’s the point?”
Have you thought something similar in the past? This is what I explained to my client about business blogging that changed his mind.
7 reasons why a business blog is great for business.
1. THERE IS ALWAYS SOMEONE OR SOMETHING READING IT.
Don’t ever think NO ONE is reading your blog. Whenever you publish anything on the internet, our little friends at Google or Bing or Yahoo! are reading it – if nobody else. Their robots are looking for content on every subject. When they find content which is relevant they will index it. Eventually if your blog copy helps move you up the ranks, your customer will read it – I promise!
2. GOOGLE LOVES TO INCREASE THE POSITION OF NEWLY UPDATED CONTENT.
If you are looking to boost your rankings on Google (who isn’t!) then there is nothing better than constantly updated content in the form of a blog to do that. Now, I am dead against keyword-stuffed rubbish that barely makes sense (as is Google). Or posts which absolutely reek of a sales pitch. But there is nothing better than organic, relevant content aimed at your business target market. Basic Search Engine Optimisation (SEO) is not rocket science. If you’re writing your blog for your target market then naturally you are going to be including relevant keywords which google can index.
Of course, a bit of clever positioning of keywords, some attention to descriptions and some effective links can be the game changer.
If you don’t get around to that, you will still be naturally indexing your site with your fabulous content.
3. YOU TEACH YOUR CLIENTS ABOUT WHAT YOU DO.
While it is crucial your main website covers your most important information, it can’t and shouldn’t cover everything your business does. There’s only so much one website can say, and very few clients who are able to digest your website all in one sitting.
With a blog your clients can subscribe to your feed. They can begin to understand what your business is about by digesting a little bit every day or every week, however often you blog. New customers can learn and existing customers can be reminded about the ethos of your business, and your products and services. Which brings me to my next point…
4. YOUR CLIENTS LEARN WHO YOU ARE.
You can’t always do this on your main site, depending on your business type. But in your blog, the tone of ‘you’ is conveyed not just your company. You can be yourself (of course with your business hat on) and that is endearing. So your clients get to know who you really are. They then feel connected to you in a way they never could before.
5. YOU POSITION YOURSELF AS AN AUTHORITY IN YOUR INDUSTRY.
In this tech-savvy world information is at the touch of a button. So if you’re not going to divulge it, someone else will. Provide free, interesting and useful information for your clients about your industry on a regular basis. By doing that, you are helping your customers to see that you really do know your stuff. Trust has become crucial in business, and your clients have to learn that they can trust you and your expertise, rather than being told they can. That’s powerful stuff you could pay thousands of dollars to try to convey in an advertisement and never succeed.
6. YOU HAVE CONTROL.
Every day, or week or month you post to your blog, you have some control in shaping your industry. You alone decide what topics you cover. This can be of great benefit to your business. You can use your blog to iron out common customer grievances or misconceptions. You can discuss changes to your industry. You can be bold in your opinions. You can also build up other businesses you admire with shout outs, link backs and guest posts. It’s all up to you and your customers – a conversation with benefits on both sides.
7. BLOGGING IS THE GATEWAY.
Once you have that great content from your blog article you can do so much with it. You can repost it on your relevant social media pages. You can use it to form part of your direct-to-client newsletter. You can also use your best ideas to help with writing other communications like press releases and brochures. It will all be there on your website when you need it.
So get blogging. When your customers find your great information, they will find you.
And if you want some help, sing out, we can talk about your strategy or come up with a package to suit your traffic needs.