Email Copywriting and Marketing
Conversational emails for building quality relationships with your clients
Email copywriting is always a good investment
There is no other marketing platform which has stayed as predictable as email. It has so much power, and can do so much good. So investing in good email copywriting is always a good idea.
The best email copywriter will produce emails your customers look forward to opening. Great emails should be thoughtful, personal, and authentic. And mostly, provide lots of value. They’re a relationship (and hopefully a friendship) forged one email, one subject line, one click at a time. That means we don’t sacrifice the conversational tone for grammatical correctness. And our focus will be on what your customer wants or needs. How can they come to know, like, and trust you?
What kinds of emails do you need?
Welcome email sequence
An automated way to welcome new subscribers
Follow-up sequences
Get back in touch with clients and/or subscribers
Launch emails
Build rapport and anticipation for your launch
Nurture sequences
Educate your subscribers and build trust
Re-engagement sequence
Keep your database clean and reignite stagnant relationships
Onboarding series
Explain your process and educate clients on the details
Building strong relationships
It’s important for your copywriter to understand you and your audience completely before diving into emails.
It’s got to sound like you and like them. We are looking to make connections. In order to do that, your writer needs to dig deep into the entire customer journey to understand exactly where communication is needed. Understanding your customer will also help to create the most appropriate resources to fit their needs at every stage.
Let’s build a relationship with your audience.
ABOUT
Shift F7 Content is headed by Lisa Brewster and provides content and copywriting services in Brisbane and across Australia.
Shift F7 Content acknowledges the Traditional Custodians of the land on which this business operates, the Turrbal people. I recognise that sovereignty was never ceded, and pay my respects to Elders past, present and emerging.