Food Copywriting & Content
Are you a restaurateur, food producer, chef or food advocate? If your right people are not taking up the utensils and digging into what you’re putting down, let’s work to fix that! I can help get your food messages in front of more of your right people. And have them licking the plate afterward!
Strategy and copywriting for the food industry
Is your copy restaurant-quality? Or is it bland and unappetising? If done well, food copywriting has immense potential to inspire. Eating is a life-affirming act which we all partake in. Food celebrates, distinguishes and nourishes. Our choices around food and eating are very much tied to who we think we are (and are not). If you’re in the food business, you are truly in the people business. That’s a big reason why I love to write about food! Through Shift F7 Content, I have extensive experience writing digital content for some of Australia’s most delicious ‘foodies.’
How can I help?
Website Copywriting
Blog Articles
online recipes
Tasty product descriptions
Content marketing
Content repurposing
SEO Strategy
Content Strategy
Email copywriting
Food guides
Recipe eBooks
Packaging copywriting
SEO FOOD COPYWRITING AND STRATEGY
If you’re launching or relaunching your website you need delicious copy that will have them salivating! Effective food copywriting takes the visitor on a journey. It has them saying, “yes, this is a food message that resonates with me and who I am.” or “this is a person whose food story inspires me.” It’s often about showing the origins around the food – from the processes to the people.
Is your goal to be found via search results? Then you’ll also need that copy to be digested well by Google’s algorithm. This shouldn’t mean making your copy awkward or robotic. It’s more like folding in ingredients. If it’s done well, the art and science are blended seamlessly with minimal fanfare and all the air left in tact. SEO copywriting is not usually a skill found in many food writers’ toolboxes, but it’s well worth finding someone who can wrangle both talents.
As well as the copy, you’ll also need amazing visuals. After all, we eat with our eyes! I am connected to a suite of accomplished food stylists, recipe developers, web designers, photographers and videographers in the food space. Together we can help elevate your food brand or message to mouthwatering proportions.
A great sales funnel
Do you wish you had a way to get more people onto your email list? Or maybe you’ve got lots of website visitors, but nothing happens after that? Who are they? You ask. How can they be more to you than just eyeballs on your site or on your IG reels? Let’s work together to create a strong brand and great relationships! This process doesn’t have to be an overwhelming task. We create a strategy that meets people where they are in your buying cycle with the right content. Building connections that last, and an email list that you own. Just like food sample tasting, you’ll grab their attention with a sample, and then get them coming back to buy the whole tray!
Developing delicious content
Are you lost when it comes to communicating with the right people? Do you feel like you’re constantly posting into the ether with no real way to understand if it’s working? Maybe you’ve heard you should be blogging but have no idea what to write about, when to write it and how to do it without going insane? Maybe you’re not sure how to connect all the dots of your marketing so you’re getting the most out of your efforts?
Content marketing for the food industry can take many forms. We start with a clear strategy that makes sense for you and the people you’re serving. Above all, it should be fun!
A-la-carte or set menu? Ask about my package or we can build one to suit your needs.
ABOUT
Shift F7 Content is headed by Lisa Brewster and provides content and copywriting services in Brisbane and across Australia.
Shift F7 Content acknowledges the Traditional Custodians of the land on which this business operates, the Turrbal people. I recognise that sovereignty was never ceded, and pay my respects to Elders past, present and emerging.